Guess What I Just Bought…

I was reading an article in Social Media Explorer last year that identified some of the social media trends to look out for in 2011. One of these trends was Social Commerce. Wikipedia defines Social Commerce as the following:

Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.

More succinctly, social commerce is the use of social network(s) in the context of e-commerce transactions.

In the article, author Stephanie Schwab talks about how tools like Grouponand Facebook Commerce are redefining how people share information about what they are buying or what they aspire to buy. She also mentions how new tools like Blippy are going the way of the dinosaur due to the fact that people are not really that interested in just sharing what they’re