2010: Here we come!

2009 proved to be an eventful year to say the least. The economy recovered (somewhat), organizations started embracing social media (somewhat) and the Toronto Maple Leafs began to show signs of life (well… not really). One thing is for certain, 2010 should prove to be an exciting year.

Personally, I believe that many more people will soon start to see the value of social media and not just view it as a necessary evil. What’s more, social media tools should continue to evolve to provide even more exciting technologies. For those who think Twitter is the next best thing, stay tuned for what’s coming down the pipe in 2010!

Here’s what Microsoft has up its sleeve for 2010:

I’m looking forward to a defining year. How about you?

Happy New Year!

Spreading the word… around the world

Globalization and the rise of social networking have effectively eliminated the boundaries for communicators. Just think, by using tools like Facebook, Twitter and WordPress, a communicator is able to project their message to different countries, regions, even continents. This phenomenon is not exclusive to individuals either. Organizations are utilizing digital media to amplify their messages to existing and potential customers across the globe.

While this global connectivity is great at expanding the marketplace, it also brings with it some difficulties for communicators. One such challenge is to take into account an ever-expanding set of cultural sensitivities. Put it this way, if you are a communicator for an organization that does business across Canada, you need to contend with regional sensitivities out west, east and in the French-speaking portions of the country. A catchy message designed for the Toronto market may not necessarily resonate in Eastern Canada. You think that’s a challenge? How this message will be interpreted in Romania, Argentina or Italy?