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Globalization and the rise of social networking have effectively eliminated the boundaries for communicators. Just think, by using tools like Facebook, Twitter and WordPress, a communicator is able to project their message to different countries, regions, even continents. This phenomenon is not exclusive to individuals either. Organizations are utilizing digital media to amplify their messages to existing and potential customers across the globe.
While this global connectivity is great at expanding the marketplace, it also brings with it some difficulties for communicators. One such challenge is to take into account an ever-expanding set of cultural sensitivities. Put it this way, if you are a communicator for an organization that does business across Canada, you need to contend with regional sensitivities out west, east and in the French-speaking portions of the country. A catchy message designed for the Toronto market may not necessarily resonate in Eastern Canada. You think that’s a challenge? How this message will be interpreted in Romania, Argentina or Italy?