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I was reading an article in the Edmonton Journal yesterday and I couldn’t help but smile. The story was about how the Vancouver Opera is using its blog to make the opera “more accessible to people, educate them, increase awareness and make connections“. Wow! If the opera, renown for their tradition and history can turn to social media to spread the word, what’s stopping other industries? I know… that may be a bit too trivial, but you really have to hand it to the Vancouver Opera for enhancing their traditional marketing and communications vehicles with social media.
The Vancouver Opera also uses Twitter to pass along exclusive offers to their followers; another great idea. Kudos to Ling Chan, the individual at the Opera that is responsible for these initiatives; she deserves much credit for her outside-of-the-box thinking. The Vancouver Opera also deserves a tremendous amount of credit for trying something new and, some may say, risky. This case is yet another example of how social media is helping build strong brands and create dialogue with new and existing audiences.